Every project and organization will require a custom solution based on the phase of the product/ IP and technical specifications. Unlike consumer market research, business to business (B2B) and scientific based applications will be dependent on the phase of development of the product or IP, production and manufacturing characteristics, and supply chain makeup. My services are adaptive to best serve the client based first on those specifications.

 

Innovation & Commercialization - New Product Development

• Concept Phase

• Lab Phase

• Pilot Production Phase

 

My services turn innovation into commercialization by bridging the gap between the lab and the market by matching the concept or IP to the most profitable target markets. Through market sizing, forecasting, opportunity and threat analysis, competitor and partner intelligence; a path to market, risk assessment, and market strategy can be implemented.

 

Market Entry Strategy - Start-Ups & New Market Entry

• Pilot Production Phase

• Start-Up Business Phase

• New Product & Service Development

• Rationalization of Declining Products

• New & Existing Product Investment Strategy

• Geographic Expansion

• Product Expansion

 

When entering a new market either as a new or as a mature company, having intelligence and a plan in place will increase the chance of success. Knowing what is over the horizon and having a plan to get there cannot happen in a vacuum or when running head-on blindly in an unfocused direction. My services are key in providing the information needed to commercialize new products or expand your organization’s reach.

 

Customer Relationship Management (CRM), Business Development & Sales Metrics - Sales to Market

• Start-Up

• Mature Products & Production

 

For established companies and organizations understanding sales performance to the market can be difficult where multiple product lines, divisions, and procedures are in place. This is especially difficult if customers come from a variety of markets. Although there are many CRM software solutions available, these will not make up for poor data and organization.

 

In order to best understand and plan for market dynamics, my service offerings include the development of best practices and standard operating procedures.