About 

Lance Leverette, MBA is a Brussels-based expert, bringing over 14 years of experience in business to business (B2B) market research, analysis and strategy. He is an Innovation Manager conducting market research and analysis as well as market strategy, business plans, commercial due diligence, and market reports for universities, start-ups, grant consortiums, and companies in Europe for new product development and growth expansion strategies (research grants, investment risk assessment, and strategic planning). He serves as an expert coach for the European Innovation Council with the European Commission and has worked on over

10 market research and economic impact assessments for the Malta Council Science and Technology (MCST) FUSION voucher scheme. He is the innovation manager on the European Commission FET Innovation Launchpad project PACE project (funded under FETOPEN-03-2018-2019-2020): “Platform for Rapid Development of Personalized Nanomedicine Drug Delivery Systems”; Start date 1st September 2020 https://cordis.europa.eu/project/id/946050).

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He has over eight market publications on various markets including automotive, industrial, and medical and has given workshops on the use of market research in new innovation to Leitat Technological Center in Barcelona, Graz University of Technology, Chalmers University in Gothenburg, Linnaeus University in Växjö, Sweden, and RWTH Aachen University.

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Before relocation to Brussels, Lance Leverette worked in strategic marketing and market analysis for a variety of leading developers of precision industrial and medical device products in the United States including AJ Oster (a division of Global Brass and Copper with sister company Olin Brass, now a part of Wieland Metal Services), Barnes Aerospace (an aerospace original equipment manufacturer), and Zeus Industrial Products (a developer of performance polymer products for medical device, aerospace, automotive, and industrial applications). At Zeus he worked with R&D to commercialize a fluoropolymer nanofiber as well as coordinate various projects for market development. Further, he also led in the development of the automotive and industrial manufacturing market segments for UPS (United Parcel Service- a Fortune 50 company) in Atlanta, Georgia, US and was an analyst with SupplierBusiness (now a division of IHS) in Stamford, England reporting on the purchasing strategies of automotive manufacturers.

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He holds a BA in International Affairs from Kennesaw State University in Georgia, United States and an MBA from the University of Edinburgh in Scotland.